Since the advent of the internet, lightening speed communication has allowed communities world wide to interact instantaneously. This fact, when linked with technological advancements and innovations in both hardware and software has pushed us (as a company) further into the digital realm.
No longer are we bound by the logistical and physical handicap of the print-media, plagued with ever-rising production costs and environmentally unfriendly realities. It is here (digital) where the new battlefield has been created, and we are thus moving on with the times.
A media's primary role in society is to provide accurate and updated information to their followers. As a niche media focused on the automotive industry and in a world where content is king, the importance of captivating features becomes clearer. Since we are about speed, as much as power, performance and capabilities, this reinvention shall see the company gain new heights in information sharing and dissemination.
Rebranded as 9tro Alliance, this web-portal aims at providing the same awesome content loved and desired by fans of both 9tro Magazine and BLACK Magazine. While we will continue to share features and content from around the world into Asia, we also aim at sharing with the rest of the world what Asia has to offer. Specifically, South-East Asia. Our social media platforms such as our Facebook fanpage has surpassed all expectations and has since mid-2013, established itself as the regions strongest.
Launched during the second quarter of 2013 (at the inaugural Tokyo Auto Salon - Singapore exhibition), the Alliance by 9tro online shop will focus on providing quality, interesting and functional merchandises to our triple-Fs (fans, followers and friends). Given the advances in technology, an online shop makes it possible for our triple-Fs to make purchases from all around the world at any time and on any day. Furthermore, it will provide collaborating partners with an added platform and medium to market and promote their products, effectively building a win-win scenario for both businesses and consumers.
Our support for local and regional motorsports, exhibitions and other automotive related events will also continue to be apparent with our participation and involvement. Furthermore, with effective marketing and leveraging on the vast wealth of experiences gained during the company's first three years of existence, and with many previous limitations removed, the new 9tro will continue to strive hard towards achieving its never-ending goals.